AI Insights · Timothy · July 2025
Top 5 Travel and Local Apps Performance in Bulgaria, Q2 2025
Discover the download and active user trends of the leading travel and local apps in Bulgaria during Q2 2025, with insights from Sensor Tower's data.
In the second quarter of 2025, the travel and local app landscape in Bulgaria showed varying trends across the top 5 apps, as per data from Sensor Tower.
Booking.com: Hotels & Travel saw a notable increase in weekly downloads, which began at 4K in early April and rose to 6.8K by the end of June. The app's active users fluctuated, starting at 219.5K and experiencing a peak at 254.8K.
Instabridge: WiFi Hotspot Map experienced a decline in downloads, from 4.1K in the beginning of the quarter to 1.5K by the end. Weekly active users also decreased, moving from 5.7K to 3.6K over the same period.
Airbnb maintained a steady download rate, starting at 2.8K and slightly fluctuating to 2.2K. However, active users increased significantly from 28.7K to 35.5K by the quarter's end.
Trip.com: Book Flights, Hotels saw a decline in weekly downloads from 3.5K to 386, accompanied by a drop in active users from 4.5K to 2.4K.
Google Earth experienced a decrease in downloads from 2K to 1.8K. Active users initially rose to 25.1K in April before dropping to 17.2K by the end of June.
For more detailed insights and data, visit Sensor Tower's platform.
